Thinking about Graphic Design in Menus?
You want to sell food. But not just any food, you want to sell selective items from your menu over and over again. To do that, you need to be famous. (Sure, you can deny that, but the fact remains, if you want to sell a lot of specific food, you’ll need to be famous.) And to become famous, you’ll need to stand out from the crowd. If you look at successful people, successful cars and successful businesses, you will notice that the ones that are top-of-mind are all famous.
Coca-Cola is famous. Hiltons (both Hilton hotels and Paris) are famous. McDonald’s restaurants are famous. Ford is also famous. They are all legendary. People tell stories about them, secretly admire them and, best of all, they visit them and buy from them. I guarantee you, if you’re reading this, you would love to have their business. Even a fraction of their business would make your business explode. And all of these companies have elevated and separated their brand from yours and everyone else’s. They have elevated their thinking and approach to their particular field in ways that attract people, drawing them in and making them want more.
At the center of each of these companies is a very well-thought-out and highly creative communications strategy.
And at the center of that strategy is design created by designers working with letter forms, copy writing, images, logos, illustrations, photographs and the like to bring the brand to life. They breathe imagination into a brand that was once just an idea in someone’s mind. They take a simple idea and add dimension to it. And they can, if they are skilled, help a person make a favorable decision about the products and services they are working with.
When you hire a designer, you’re paying him or her to spend time on your brand. The more you pay a designer, the more time this professional will spend. It’s as simple as that. All good professional designers are coin-operated. And to get the best design for your restaurant menu, it sometimes requires spending the right amount of time.
Here is a piece of general wisdom that most designers, photographers and illustrators use when they’re negotiating for a project: You can have it good, fast or cheap; pick any two. Which means you can have a project good and fast, but it probably won’t be cheap. And you can have a project cheap and good, but it may be a wait (mostly because you’ll have to wait in line). And finally, you can have it cheap and fast, but then the quality may suffer.
Of course, HotOperator is an award winning design firm specializing in Restaurant Business. Award your next design project to HotOperator. To reach them, click the link!