People are looking for your highlights. It’s true, your customers want to know what you think is good to eat in your restaurant. So what are you going to tell them? What most menus ‘say’ is: Everything is the same it’s all pretty good, have whatever you’d like.
And while everything on your menu is probably good, some things are better. If an item makes you a higher plate contribution, isn’t that better for you? And while the items with a high contribution to margin are probably just as good as the items that don’t make a lot of money, if your guest is asking you, why not offer items that help you grow profitably over time?
In fact it is my contention that to not do that is not only a mistake, it’s also a disservice to the restaurant industry.
We have developed the very best techniques for highlighting on a menu. And we can put that expertise to work for you. Reach out to HotOperator and set up a consultation. We’ll help you grow, profitably.