As spring temperatures arise early, people are coming out of hibernation in search of things to do and places to eat. It's time to open up your windows and doors and welcome in the warm weather as well as your invigorated guests who are searching for something fresh, different and bursting with flavor. Here are five spring promotions that will help make your restaurant stand out:
1. March Madness. Not only can pizza and wing restaurant businesses capitalize off this NCAA tournament, with the use of social media like Facebook, other full-service restaurants have an opportunity to capitalize on March Madness, too. Take Applebee's Facebook Fan Fanatics contest as an example. Using a point system (developed through a restaurant smartphone application), Applebee's encourages guests to post on the page, upload a picture or tweet during the game. Who ever gets the most points recieves a giftcard to Applebee's. If you have a www.HotOpApps.com app, we can help you launch a promotion on your app, too.
2. Business Mixers. Create a happy hour just for young professionals in the area. Promote it around town and start generating a buzz on social media. Kosh in Stamford, Conn. started a Chic Social happy hour that provides complimentary appetizers and $3.00 mixers for women.
3. Featured Spring Cocktail. Get creative and come up with a drink that's fun and refreshing. Stick to spring colors like pink, yellow or green and top it off with a clever name, or you could always go with the Income Tax Cocktail to celebrate the end to another tax season.
4. Fashion. Spring is all about new fashions for women and men. Take advantage of a local fashion publication or recent show and tie it into your restaurant marketing and promotions. Time Out Chicago is an example of merging fashion with food. To promote their spring fashion issue, JBar hosted an event with restaurant appetizers, bar cocktails and even makeup applications and massages. This event was exclusive to Time Out readers, which means it’s promoted not only the spring issue, but where it was hosted.
5. Mother's Day. It's never too early (or late) to start thinking of a big event for May 13. Mimosas, flowers and desserts are some essentials to a Mother's Day event at restaurants, so try to think out of the box. Offer the chance to win a free bottle of wine or a dinner and movie date for two by making a reservation or bring a local photographer and take family portraits with everyone in their Sunday's best. And opening up for brunch this one day only is a fantastic way to induce trial at your restaurant, and test out a new segment. If you’re thinking about Mother’s Day Brunch, Start with the menu and build a restaurant promotion that includes social media, restaurant advertising, Radio and even TV.