Forget The Punch Cards, Loyalty is better when it's Mobile
If you've used punch cards in the past you know they are fraught with fraud and can't be tracked, which makes loyalty programs sometimes hard to manage. But according to Deloitte Consulting, companies that track their customer loyalty are up to 60 percent more profitable. And in the past five years or so, technology has drastically improved tracking convenience.
"Experian Simmons reports that 33 million+ U.S. consumers use mobile phones for shopping. So recognizing the need to take your program mobile is 33 million times more easy."
What restaurant operators love about mobile loyalty programs is the tracking, the monitoring and the ability to track the check-ins and redemption rates.
Major companies are realizing the benefits of loyalty marketing while many other restaurant operators are missing out on some degree of financial gains. Loyalty works: regardless of your industry, regardless of your size. And technology has made it easier than ever to get started.
Thinking about an app for your restaurant? Click here