As a hub for your marketing, mobile apps offer an adaptable format that can be created in a way that allows for direct communication with your fans. Everything you do form a marketing standpoint can be organized in your app. This is a benefit to you because it gives you a way to get your message out to your fans and have a 97% open rate for your message. No other marketing device even comes close to that kind of response.
...apps are immediate and direct. The consumer is downloading your app and giving you permission to market to them directly.
In speaking with restaurant operators, and information provided by Constant Contact, an excellent response to direct email is 30%. There are a few reporting higher, but not many. Direct mail offers less than half that. And advertising is at best a hit or miss proposition that requires saturation over a period of time to be effective. But apps are immediate and direct. The consumer is downloading your app and giving you permission to market to them directly.